Data from 32 brands across 11 Asia-Pacific countries and regions is difficult to integrate, affecting the unified implementation of marketing strategies.
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Marketing touchpoint data is scattered, making it difficult to fully leverage the value of consumer data.
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Marketing efficiency is limited, requiring an improvement in data analysis and application capabilities.
Digital China provides an independently developed customer data platform, based on Microsoft PaaS architecture, to summarize all online and offline sales data of customers and establish a comprehensive consumer tag system, forming user profiles, supporting in-depth insight analysis, and the formulation of marketing strategies.
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